How To Become A Public Speaker (Part 2)
This article Keynote Speaker – How To Become A Public Speaker (Part 2) is a continuation from my previous post which you can read HERE. As I explained in my first article there are no magic instant formulas for success. You need to plan what you want your audience to learn and what they will take away from your keynote speech.
When planning my keynote speech, I talk with the client to ascertain exactly what they expect. If your keynote speech is for a client my first port of call is find out a exactly what they want from my presentation. I have listed a few things below to give an idea of what kind of information I need.
- Audience – size, age, gender, profession
- Where the presentation is taking place?
- What kind of audio and visual technology is available?
- Do I need to bring my own laptop? (Plus cables)
- How long the client expects me to speak for.
- Does the client wish me to turn up early?
- Are there any specific messages the client needs from my presentation.
Before you started planning what you are going to say you need to find out plenty before hand.
In very simple terms your keynote speech needs a beginning, middle and an end. Simple eh? I begin one of my presentations with what I have discovered as a result of what happened to me. However, I only give them a brief outline of that discovery, I tell them that we will explore this finding at the end of my presentation. There are many different ways to deliver your keynote speech, when researching for this blog I came across this article Classic Story Telling Techniques which I found very helpful. Your presentation may not be able to follow a story telling method. I have included a list of presenting methods and the source I found them from.
- Problem-Solution Structure
- Residues Method
- Classic Story Structure
- Chronological Structure
- Demonstration Structure
This helpful list has a better explanation from this article 5 Ways To Structure A Presentation.
Inject some emotion into your presentation. I try to inject humour into my presentation as much as I can, why? I don’t want people feeling sorry for me. My presentations are meant to inspire and motivate, I want people to get off their arse and do something amazing. At the end of my presentation I want my audience to feel happy with their lives, if they are unhappy with their lives perhaps they need to change something. After researching a list of emotions I decided that I likes Aristotle’s list of emotions, why do I like his list? I like saying Aristotle… it sounds cool.
- Anger & Calmness
- Fear & courage.
- Kindless & Cruelty
74% of Americans are scared of delivering a keynote speech.
If anyone tells you that they are not a little bit scared of speaking in front of a crowd they are either lying or they do not care about their presentation. A little bit of fear before your presentation is natural and you can use it to your advantage.
I remember delivering a keynote speech to young men and women from Teenage Cancer Trust, before I stepped on stage I felt a complete fraud. In my mind I didn’t think that they would listen to a word I would say. Why did I think this? Well some of these young men and women had really suffered at the hands of cancer. I felt that they would take one look at me and find nothing in common with my situation. I was pleased that I arrived early to this event, I learned that these young men and women where really just like me. They where funny and had a dark sense of humour.