These Books Changed My Life
TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.
Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From ‘Unleashing the Master Within’ and ‘Delivering Jaw Dropping Moments’ to ‘Sticking to the 18-minute Rule’ Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.
Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
The definitive account of the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland.
Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates – and how it can be made to work for anyone, anywhere. Take the FBI attempt to digitize its records, for example. As with so many software projects the first attempt failed, having taken four years and cost over $400 million.Then the FBI turned to Scrum, and just over a year later unveiled a functioning system that cost less than a tenth of the first project and employed a tenth of the staff. And it’s not just grand projects that Scrum can help with.
Every organisation, whatever its size, constantly has to come to grips with delivering a product or service on time and on budget. Scrum shows you how. It explains how to define precisely what it is that you are seeking to achieve, how to set up the team to achieve it, and how to monitor progress until the project is successfully completed. Filled with practical examples drawn from all types and organisation it will make you rethink the fundamentals of successful management – and show you how to get things done however everyday or ambitious, however small or large your organisation.
World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls “the upward spiral.” You’ll discover: -What positivity is, and why it needs to be heartfelt to be effective – The ten sometimes surprising forms of positivity – Why positivity is more important than happiness – How positivity can enhance relationships, work, and health, and how it relieves depression, broadens minds, and builds lives – The top-notch research that backs the 3-to-1 “positivity ratio” as a key tipping point – That your own sources of positivity are unique and how to tap into them – How to calculate your current positivity ratio, track it, and improve it With “Positivity,” you’ll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself
In THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity – principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. ‘Fundamentals are the key to success. Stephen Covey is the master of them. Buy his book, but most importantly, use it!
If you’ve been looking for a kick up the backside to finally launch that business, start a new project you’ve been putting off or just become all round awesome, this book is for you. Why do some people have an awesome life, plenty of money, amazing friends and a business to love while others struggle at every step, are constantly broke and can never get out of the daily grind? What enables some people to work hard, play harder and make a difference every day, yet still have time to take care of their body, eat good food and be there for the people who matter? How do some people connect and persuade with ease, make good decisions and get sh*t done, while others make little impact, doubt themselves and get stuck in the rut of procrastination? Is it really possible to be f*cking awesome, live life on your own terms, make a difference and be truly fulfilled, all while having bucket loads of fun? The answer is Yes! This book shares 11 devastatingly powerful principles you can apply immediately to start getting more of what you want and less of what you don’t want. So, if you are ready to take action, sick of the usual guru bullsh*t advice, and want to finally make your life truly awesome, then pick up this book, read it from cover to cover, and do every single thing Dan says.
All of Ben Settle’s business books in one giant tome!
Inside you get:
• Blue Chip Email Secrets – How to Make Money “at Will” Almost Every Time You Send an Email to Your List
• Selling from the Trenches
• Newbie-Proof Traffic Secrets! – 9 Easy Ways to Drive All the Traffic You Can Eat to Your Websites
• Negotiation Secrets of the World’s Most Persuasive Men and Women
• 12 “Mish-Mash” Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less
• How to Write, Produce, and Profit from Print Newsletters
• How to Quickly Get More Business by Being a Local Celebrity
• How to Get Clients in a Bad Economy – Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less… Even when the Economy Tanks
• Crypto Copywriting Secrets – How to Create Profitable Sales Letters Fast Even if You Can’t Write Your Own Way out of a Paper Bag Now!
• Crackerjack Positioning – How to Control the Way People Think about You in the Marketplace
• Christian Business Secrets – How to Use Ancient Biblical Laws to Build a Thriving, Godly Business in Today’s Cut-Throat Marketplace
• The Affiliate Trump Card
• 10 “Street-Smart” Secrets of an Email Marketing Strategist Who Lives and Dies by His Results
• Persuasion Secrets of the World’s Most Charismatic & Influential Villains
Ben’s thrown everything but the kitchen sink into this book! (And the poor sink’s beginning to look worried…)
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination — and seize a bigger slice of the pie.
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it’s a product, service, city, personality, social cause, or movement.
In “Primal branding, ” Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image — from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. “Primal branding” presents a world of new possibility for everyone trying to spark public appeal — and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played.
Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership.
Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others.
Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of ‘wisdom by Walsh’ will inspire, inform, and enlighten leaders in all professions.
In Legacy, best-selling author James Kerr goes deep into the heart of the world’s most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business.
Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success – sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you’re gone?
What will be your legacy?